Free Essays on Persian Wars

The most destructive war for Greek history was the Peloponnesian war. This war was fought between Athens and Sparta. Sparta’s goal was to attack Attica by land, burn its houses, and lay waste to the countryside. The Spartans hoped that by doing this they would disrupt agriculture and spread fear and chaos throughout the region. After realizing that trying to defeat the Spartan army would be stupid, the adopted a plan that relied on their fleet. Pericles ordered refuge behind the long walls. Pericles hoped the Spartans would grow tired and frustrated and give up the fight. At first the plan was working. In the summer of 431, the Spartans marched into Attica and burned Athenian homes and farms. After Pericles died in 429, some Athenians joined the Spartan-led alliance. After months and years of fighting the Spartans destroyed the Athenian fleet. Finally in 404 B.C. the Athenians surrendered. After the Peloponnesian war Greek city-states were weak and financially destroyed.... Free Essays on Persian Wars Free Essays on Persian Wars The most destructive war for Greek history was the Peloponnesian war. This war was fought between Athens and Sparta. Sparta’s goal was to attack Attica by land, burn its houses, and lay waste to the countryside. The Spartans hoped that by doing this they would disrupt agriculture and spread fear and chaos throughout the region. After realizing that trying to defeat the Spartan army would be stupid, the adopted a plan that relied on their fleet. Pericles ordered refuge behind the long walls. Pericles hoped the Spartans would grow tired and frustrated and give up the fight. At first the plan was working. In the summer of 431, the Spartans marched into Attica and burned Athenian homes and farms. After Pericles died in 429, some Athenians joined the Spartan-led alliance. After months and years of fighting the Spartans destroyed the Athenian fleet. Finally in 404 B.C. the Athenians surrendered. After the Peloponnesian war Greek city-states were weak and financially destroyed....

In an Age of Violence essays

In an Age of Violence essays School shootings in Moses Lake, Washington; West Paducah, Kentucky; Jonesboro, Arkansas; and Littleton, Colorado spark some serious questions throughout the US today. Schools beefing up security all over the country strive to protect their children from these horrific acts. Schools hire guards, put in metal detectors and surveillance cameras, search through students personal belongings, and even bring in trained police dogs to counteract these violent events. This added security cant be the best solution for the problem, and parents and teachers obtain a false sense of security. Schools should take a more cool-headed approach and not turn schools of today prisons of tomorrow. Society needs to take less drastic measures and step back to look at the problem before blindly trying to fix it. Not all of these hard-nosed attempts to stop school violence have been rationally thought out. School districts driven by fear rely on faster and cheaper fixes; hence the drug dogs, cameras, a nd searches. Adults always tell their children they want them to have responsibility, but by putting up all these restrictions and security measures their responsibility is stripped. Schools use heavy-handed law enforcement tactics out of fear. Its not only that, they also use these tactics against students who do nothing wrong. This interrupts the academic process and students feel like criminals in these restricted fortresses of learning. Statistics show these additional security measures are not necessary. One of these statistics states since 1992 there have been 82 children killed in school shootings. This number sounds large but when you look at the 99 children that were killed when an automobiles air bag was deployed the number doesnt seem as great. (Deaths) School shootings account for less than one percent of the more than 5,000 firearm related deaths of children under the age of nineteen each ye...

Gender differences and oral health behavior Research Paper

Gender differences and oral health behavior - Research Paper Example With increasing research indicating that one’s periodontal health may be related to overall health, never has it been more important to ensure the health of your teeth and gums. You cannot be healthy unless you are periodontally healthy† (Clem cited in perio.org, 2012). However, there is sufficient research to demonstrate a difference in the behaviors and attitudes of men and women towards dental hygiene and care, with the former generally considered to be not quite as particular about maintaining dental hygiene and care as the latter. A vast majority of the research works conducted so far have found a greater tendency in the girls to take care of their dental hygiene and adopt positive attitudes and behaviors towards dental care as compared to boys while studies many studies conducted upon older men and women have found similar trends of dental care and behaviors and attitudes towards it. This suggests that age might be an important depicter of the behavior and attitude an individual adopts for the dental hygiene and care. This imparts the need to study the correlation between age, gender, and attitudes and behaviors towards dental hygiene and care. Identification of gender differences and oral health behavior of adults is fundamental to the development of ways in which both men and women can be convinced to change their behaviors towards the dental hygiene for the better. This research will provide a more holistic view of the attitudes and behaviors of females and males towards the dental hygiene and care as the research will be conducted upon adult men and women. Results of this research will contribute towards the knowledge of effect of both age and gender upon an individual’s tendency to adopt positive attitude and behavior towards the dental hygiene and care. Fukai, Takaesu, and Maki (1999) studied the link between general health habits and oral health behavior in both men and women and found a direct

Work Experience Report Essay Example | Topics and Well Written Essays - 2250 words

Work Experience Report - Essay Example As a biomedical scientist we work in the most important area of healthcare. It is our job to carry out laboratory tests and techniques that can help doctors diagnose diseases through laboratory testing and tissue sampling on affected laboratory mice or animals. The nature of the work involves evaluating the effectiveness of treatments or discovering the links between various human DNA strains with genetic or viral illnesses. Through experimentation, observation, and evaluation, a biomedical scientist is able to trace the root cause of various illnesses and viruses and is then able to predict whether it shall mutate into another type of illness, how it will mutate, and hopefully how it can be stopped before or upon mutation. However the main focus of biomedical research is to understand an illness or disease and how it can be rendered non threatening to human beings. This is a tall order for any medical scientist but biomedical scientists are not daunted by this task because it is a c hallenge that they look forward to. The enigma of an illness and the explanation behind it is what drives the nature of a biomedical scientist and it is what also drives this particular field of medical science. The world of biomedical research has always been of particular interest to me because of the promise that it holds for the future of our society and the world. The nature of the work dictates that biomedical scientists shall be at the forefront of medical and viral research in order to stay one step ahead of the various developing viruses, infections, and genetic illnesses that seem to be overtaking our world. The nature of our work is to predict the cause of the illness, the possible outcomes of the viruses discovered, and how to prevent the development of the virus before it actually becomes a problem for any country or society. The nature of our work includes analysing cell cultures grown from tissue samples and identifying whatever specific groups are required for partic ular experiments. This is done via the use of complex computer systems, sophisticated automated machinery, microscopes and other top of the line, ultra modern laboratory equipment. We use this information to accurately record and analyse data so that we can writer reports and share data with others in the field who can then use the information to effectively treat and diagnose patients in the field. It is through the results of these experiments and research that we will be able to help the medical world conquer or control diseases and illnesses such as the common cold, anemia, cancer, AIDS, and cardiovascular problems. Biomedical research may one day discover the cure to dementia and Alzheimer's. The results of the experiments in this particular field of medical science as cannot be fathomed for this research and experiment holds the key to the longevity of mankind. We may not conquer death but, thanks to biomedical science we can slow down the effects of illness and time in order to live longer than the previous generations. Our work in the biomedical research field of the utmost importance to hospital departments because we help their various departments operate effectively in the treatment of patients. This is because we work on challenging illnesses such as cancer, diabetes, AIDS, malaria, food poisoning or Anemia. We also try to discover new ways by which doctors can diagnose their patients without becoming too invasive in nature. I was privileged enough to be allowed to work with the experts of biomedical science over at the Biomedical Sciences Research Center located at St. George's University in London. Our facility concentrates on the field of molecular cell biology research. Our research includes work on transmembrane

Civil Engineering Essay Example for Free

Civil Engineering Essay Introduction The growth and development of population, the economic and commercial progress, have made the people to be in touch. Also, for the sales of products was necessary to build bridges as an alternative way to those people who didn ´t have boats to transport their products. The bridges have been an amazing advance into the civil engineering field. As the time passed, the bridges were needed for transportation and to be used as communication routes. The bridges have been changing as needed, either to make them more efficient or innovative. Now day civil engineers are not only involved in the measuring, or resistance, but also they care about the aesthetic. There are different types of bridges that marked not only the history but the progress in society. The bridges vary depending on the material with which it is built and the shape they have. Types of bridges: Wood: These bridges are quick to build, and are not too expensive, yet are very resistant and durable, plus they need constant and expensive maintenance. For the ease of being built and cheap were the first bridges that people used. Stone: They are very resistant, compact and durable. Currently construction is very expensive. They do not need much maintenance, since they are very well resistent weathering agents. Metallics: They are built quickly, are expensive and have corrosion as an against factor. Also, their maintenance is expensive. Concrete and steel: They allow varied designs, often support precast, they are resistant, and maintenance costs are low. The functions that bridges have are: Aqueduct: They are used for water conveyance. Viaducts: They are built to have automobile transit. Footbridges: Built for the use of pedestrians only. The way bridges resist their efforts: Beam: They consist of horizontal elements that are supported at their ends on supports or pillars. The force transmitted through the pillar is vertically downwards and, therefore, they are subjected to compression, the beams (horizontal elements) tend to bend as a result of the loads on. Arc: It has 2 divisions. Top board, and Lower board. They consist of a curved section  which rests up on supports or brackets and covering a light or empty space and depending on whether they are above or below the board, is where the arcs are located. Hanging: They consist of a board by hanging by a large number of straps, two large cables that are anchored at the ends of the bridge and held by large towers of concrete or steel. Conclusion: The bridges have served as communication routes, and have had a lot of impact on society and commerce. Bridges are very important in the area of civil engineering, because their work as engineers is to build and make sure that their work is good to use, and efficient. In addition, the bridges have made the civil engineer to worry about the design of buildings and to show them that is important the aesthetic and how innovative is the work.

Genetic Testing And Its Social Implications :: essays research papers

Probably, applied genetics’ most impacts on society are as a result of genetic tests. In general, genetic tests seek to detect some feature of a person’s genetic constitution. This feature can be a disease causing mutation or a marker DNA sequence used to detect presence of another gene. Obviously these procedures used for testing the status of DNA, RNA or chromosomes are included in genetic tests. What is more it is possible to include some protein based tests and classical medical examinations when they aim to detect inheritance of a trait. Genetic tests have been divided into four categories in this text, and they will be examined in greater detail later. These categories are: Prenatal tests that are applied on fetuses during pregnancy. Neonatal screening just after birth and career screening of marrying couples. Testing for serious late-onset disease before the symptoms occur. Testing to assess the probability of developing complex disease. There are a couple of considerations about genetic tests: 1. First of all, the tests should be reliable. When a positive or a negative result is obtained, we should be confident in that result with a confidence approaching 100%. To achieve such a high accuracy is not as easy as it may at first appear to be. Meiotic recombinations that always occur take place during gamete generation, may separate a disease-associated gene and a marker DNA sequence which is used to detect mutated genes. False positive or negative results could be obtained. In addition, genetic tests look for the most common mutations that cause the disease. For example, a test would detect CFTR?F508 (Cystic Fibrosis Transmembrane Receptor) mutation, however it is not possible to detect infinite number of other mutations. Therefore, a genetic test can give such results so that the physician is convinced that his patient is normal while he is affected by an undetectable mutation. New tests are continuously being developed. Doctors and genetic counselors who will use these test s in the future, should be well informed about newly emerging tests. 2. Extremely accurate genetic tests can only be developed by thorough experimentation on human subjects. Although there is generally no physiological risk in experimenting a person, the subjects should be informed that the applied test is not entirely reliable and in experimentation state. Informing subjects of experimentation is an obligation set by the Nuremberg Code. Just after World War II it was discovered that unethical experiments had been performed on humans who were kept in concentration camps of Nazi Germany.

Marie and Meursault: Meant to Be or Want to Be Essay

â€Å"It occurred to me that anyway one more Sunday was over, that Mamam was buried now, that I was going back to work and that really, nothing had changed. †(1. 1. 15) These are some of the words that ran through Meursault’s mind after his mother’s death. He was very isolated from her so he felt as if nothing had changed. He was not the most outgoing person but the same cannot be said about his love interest, Marie. Throughout the novel, The Stranger, Meursault and Marie reveal just how many similarities and differences they share in the topics of emotion, actions and mannerism. To begin with, emotion was most certainly one of the main factors of the book. Emotion played such a big impact it potentially caused a death. Marie and Meursault very both similar and different in their ways of emotion. They were both very physically bonded to one another. They might not have always seen eye to eye, but when it came to contact, their emotions were hand in hand. Recently after Mamam lost her life, Meursault made a quick connection with Marie. â€Å"Together again, Marie and I swan out a ways, and we felt a closeness as we moved in unison and were happy. (1. 6. 7) Just from a line of Meursault’s thoughts, you could tell he had a serious emotional connection with Marie. For most of the novel, this couple seemed as they were formed together into one person, but on the other hand, their everyday feelings about common things were as different as black and white. Marie was a very energetic, romantic and passionate Mann 2 woman, while her other half rarely every showed any kind of emotion other than physically. Later on in, the Stranger, Marie asked Meursault if he loved her. By responding that it did not matter if he loved her, it put it right out in the open that he did not have a very wide emotion range. Meursault also never really showed any grief for the loss of his mother, especially while at her funeral. †Soon one of the women started crying.   I thought she’d never stop.   I wish I didn’t have to listen anymore. But I didn’t dare say anything. † (1. 1. 16) The way Meursault expresses himself surely reveals just how there are many more differences than similarities when it comes to Marie and his emotions. In addition to emotion, Marie and Meursault have very similar and different actions. As obviously pointed out I the novel, the both enjoy having feeling relations with each other. The both are very good at controlling their actions in the majority of the story. For example, even when Meursault is awaiting execution he does not panic or freak out with the exception of trying to be forced to pray. The two adults are not completely the same in their actions though, they are also very different. Meursault does not stay low key all of the time, sometimes he just has to let it out. While at the beach with Marie, and his friends, they come across the Arab that cause trouble for Raymond. Instead of just going with the flow, Meursault goes and takes charge of the situation. It may not have been his smartest action considering it took away someone’s life; it was a very different way to stand up for something. Meursault clearly had a great deal more of bravery than his girlfriend, Marie. Mann 3 Lastly, the similarities and differences between Marie and Meursault were also influenced by mannerism. Meursault and Marie made very clear throughout their time together that they had a different way of doing things than we do now. In their relationship, they did not take things as slowly as we do now-a-days. Considering they were very close together just on the first day of seeing one another in a great deal of time, you can tell they are not the type of people to kiss and hide. Individually, the two people had extremely different ways of doing things. Meursault was not the type of person to hide in the back while everyone else fought the war. Meursault was the make it happen kind of man. When he took the matters of the Arab into his own hands, it completely spiraled out of control, but still, he took a step forward, not back. Very differently from her mate, Marie was the gal that would wait for someone else to take the first step. Either or, Meursault and Marie had some similarities alongside their differences in mannerism. In conclusion, Marie and Meursault showed many similarities and differences in mannerism, action and emotion. This statement was easily expressed by Meursault’s mind thinking, â€Å"It occurs to me that anyway, one more Sunday, was over, Mamam was buried now, that I was going back to work, and that nothing had really changed. †

Importance of Margins Essay

In the short essay â€Å"In Praise of Margins† Ian Frazier defines marginal people, places, or activities as â€Å"†¦ the ones that don’t quite work out† (58 Frazier) since they are insufficient to meet the standards of the economic world. However, Frazier shows he values marginal activities and places because they allow people to be themselves without the worry and judgment. For Frazier and his friends, they viewed â€Å"The woods† (56 Frazier) as their place of margin Often times society deems marginal behavior to be unbeneficial, but Frazier states â€Å"..marginal behavior can be the most important kind.†(58 Frazier) because every purpose-filled activity starts off as a margin. Nonetheless, it is crucial for marginal things to exist as they provide many benefits and play an important role in the world we live in today. Living in a society where we are constantly being told what to do , marginal activities are necessary because they can allow oneself to discover what one’s true passion is without any other influences. For example, in Annie Dillard’s â€Å"Hitting Pay Dirt† she describes the time she received a microscope kit, as a Christmas present, which she played with constantly in her basement. In the beginning, Dillard is unable to use her microscope properly, but ultimately succeeds as she sees an amoeba. Excited about what she had discovered, she immediately runs upstairs to show her parents; however, both of her parents are uninterested to what had seemed like â€Å"..a chance of a lifetime.†(95 Dillard) to Dillard. As a result, she then begins to realize that every individual has their own pursuits and â€Å"†¦that you do what you do out of your private passion for the thing itself.†(95 Dillard). Dillard explains that †[Her] days and nights were [her] own to plan and fill.†(96 Dillard) and her passions were her own and not her parents. In a world where everything is constantly evolving and expanding , margins are much needed as they are the sole reason that helps the world continue to progress. Frazier states that â€Å"†¦ marginal behavior can be the most important kind.†(Frazier 58) because it allows one to attempt new and different concepts without the needed approval of anyone else. In many cases, ideas start off as â€Å"marginal† theories, but later on can be  acknowledged as something greater. Especially in a society where we demand things frequently, we often expect immediate results, thus making marginality difficult to understand for many. For instance, Frazier uses the first person who decided to ride down a mountain trail with his bicycle as an example of someone who started off thinking he was doing a â€Å"†¦decidedly marginal thing.† (58 Frazier). However, this mountain biker’s mere â€Å"marginal† idea has become a widely known sport across the nation. Ultimately, without marginal activity the world would be unable to grow; margins are extremely important as they keep life exciting and new. In the midst of everyday busy life, one is in need of marginal things every once in a while for the purpose of sanity. Marginal things essentially allow one to relieve stress by escaping the continuous demands of society, thus enabling many to obtain a peaceful state of mind. Frazier defines marginal activities as a â€Å"higher sort of un-purpose†(57 Frazier) as marginal activities can be viewed as useless, and yet can mean so much to a each different individual. For example, Frazier and his friends find their marginal place in â€Å"The woods†(56 Frazier) since it was a location they were able to do senseless activities just for the sake of it. The woods was almost like a sanctuary to Frazier; it was a place where he was able to escape from the judgments of the outside world and the pressure of impressing anyone else. In essence, taking a break from the daily norm with marginal things prevents individuals from going insane. Altogether, according to Frazier, â€Å"marginal† places and activities should be valued as they can provide numerous benefits to not only society, but to oneself. Marginal things allow many to truly find what their passion lies in, since marginal activities are not forced upon by any other influences. In addition, marginal behavior essentially keeps our world spinning as it brings new ideas that seem to have no purpose, but later on can bring something great. Lastly, often times, one is blinded by the mentality that everything one does must have a purpose, therefore disabling one to realize the importance of marginal things as they keep us at peace. All in all, marginal things may seem worthless, but the only reason as to why they might be viewed in that sense is because of the perspective society views marginal  activities.

Lab report for sheep facility Essay

Lab report for sheep facility Essay Lab report for sheep facility Essay ANS 41L Long Report about Sheep Industry The sheep facility we visited was started in 1880. It is a commercial sheep farm, which only has no purebred sheep. There are about 1300 ewes and 37 rams. Most of the sheep are crossbred with Rambouillet and Dorset genetic. All of them are white face sheep. The crossbred they have is to improve meat quality. Also, the way to choose ram is according to EPD value. Comparing the data we collect from the producer to the America Sheep Industry Association Survey 2010 data, we can find that some values are quit similar. For example, ASI 2010 survey shows that percentage of lamb born per ewe is 158.65%ï ¼Å'and percentage of lamb wean is 145.80%. This sheep farm we visited have a 140% lambing and weaning percentage. There are still many differences. The breed this sheep farm has are only white face breeds. According to ASI 2010 survey, it show that producer on average keep 13.3% Suffolk and 9.5% Rambouillet in their flock. Suffolk is black face sheep. However, this producer keeps none of black face sheep. The producer gives reasons for why they have white face sheep instead of black face sheep. White face breed have longer longevity and better wool. They have relative less problems. So it is easier for them to keep white face sheep on the farm. The farm also does better in some aspects compare to the average data collect by ASI (ASI, 2010). For example, their culling percentage is 10%, which is much lower than 19.42% from the ASI survey. Their lambing season is different from common sheep industry. They have spring and fall two lambing seasons. The breeding times matched to these two laming time are May and October. The advantage for having these two lambing seasons is that there will be more and better forage after the lamb coming out. Most of the sheep are fall lambing. According to Cruces’s article, there are three different seasonal breeding: spring, fall and winter (Cruces, 2001). However, spring may be a bette r season for lambing than fall because it follows the sheep’s breeding and lambing time. Higher lamb crop will be expected in spring than fall (Cruces, 2001). Also, fall lambing will have more heat stress to deal with. However, this producer did not mention how he solves this problem. This farm did not use AI for breeding. AI is not common used by sheep industry. Although, AI can use frozen ram semen, which may benefic in reproduction, it is still too costly because the producer said that AI in sheep needs surgical procedure (Cruces, 2001). Castration and tail docking time are similar to common sheep industry. This farm does these procures early on one to two days age. Cruces stated that these procedures should be done by 7 to 10 day of age, the early the better (Cruces, 2001). The producer sated that it is less painful and faster recovery if the procedures are done at very early age. There are two aspects impressing me very much: grain-growing work with sheep rising and elec trical recording system. One third of the total area is used to grow grain, depending on the seasons. The rest of the acres are pastures for sheep. The producer use sheep to clean up the field after the grain harvest. Sheep can clean up the left over, as well as the weeds. It is a very clever system because the sheep and grain production benefit each other. They can spend less time, money and energy. Also, the electronic microchip recording system amazed me. The ear tagging not only contains the number to show the identification of the sheep but also records the data of the sheep. When the producer scans the ear tagging, it will show the information of that sheep. It is a very convenient way to track each sheep, and the data is very easy to assess. However, the operation is still facing many challenging. As the

10 Steps to Becoming a Professional Genealogist

10 Steps to Becoming a Professional Genealogist Do you think that the genealogical profession is one that you will enjoy?  Follow these simple steps to see if you have the necessary skill, experience, and expertise to offer your services to others on a fee basis. Includes tips on becoming a certified or accredited genealogist. Difficulty: N/A Time Required: Varies How to Become a Professional Genealogist Read and follow the code of ethics of the Association of Professional Genealogists and the Board for Certification of Genealogists.  Even if you belong to neither organization, this lets clients know you are serious about work quality and ethicsConsider your experience. A genealogist must be familiar with the various types of genealogical records available and know where to access them, as well as know how to analyze and interpret evidence. If you are unsure about your qualifications, enlist the services of a professional genealogist to critique your work and offer guidance.Consider your writing skills.  You must be knowledgeable of the proper format for source citations and have good grammar and writing skills in order to communicate your findings to clients. Practice your writing constantly. Once you have it polished, submit an article or case study for possible publication in a local genealogical society newsletter/journal or other genealogical publication.Join the Association of Professional Genealogists.  This society exists not only for practicing genealogists, but also for people who desire to further their skills.  They offer ongoing professional development in the skills needed to run a successful genealogy business. Educate yourself by taking genealogy classes, attending seminars and workshops, and reading genealogical magazines,  journals, and books.  No matter how much you know, there is always more to learn.Volunteer with a local genealogical society, library or group.  This will keep you in touch with a network of fellow genealogists, and help to further develop your skills. If you have the time, start or join a transcribing or indexing project for additional practice at reading genealogical documents.Make a list of your goals as a professional genealogist.  Think about what types of research interests you, the access you have to necessary resources and the profitability of doing research as a business. What do you want to do? Professional genealogists dont all do client research - some are authors, editors, teachers, heir searchers, bookstore owners, adoption specialists and other related fields.Develop your business skills.  You cannot run a successful business without knowing ab out accounting, taxes, advertising, licenses, billing and time management. Get a copy of Professional Genealogy: A Manual for Researchers, Writers, Editors, Lecturers, and Librarians. This book is the bible for genealogy professionals and those who want to become professional. It offers advice and instruction on everything from abstracting to setting up a business.Consider applying for certification or accreditation. The Board for Certification of Genealogists (BCG) grants certification in research, as well as in two teaching categories, and the International Commission for the Accreditation of Professional Genealogists (ICAPGen) offers accreditation in specific geographical areas. Even if you decide not to become certified or accredited, the guidelines offered by these testing programs will help you to objectively evaluate your genealogical skills. Tips: Practice your research skills every chance you get.  Visit courthouses, libraries, archives, etc. and explore the records. Get as much experience as you can before working for others.Dont stop researching your own family history.  It is most likely the reason you fell in love with genealogy in the first place and will continue to provide inspiration and enjoyment.

Identify how fundamental marketing techniques have been used to launch Essay - 1

Identify how fundamental marketing techniques have been used to launch a successful product - Essay Example It provides platforms and solutions for the consumer’s accessibility to time-sensitive information through telephone, email, text messaging, Internet, and all intranet-based applications (Frenzel 2004). Marketing is the practice of management that effectively and beneficially recognizes, foresees and satisfies customer requirements (Chartered Institute of Marketing, n.d.) Marketing concept, according to Kotler and associates (2008), is a customer-centered philosophy that productive sales and adequate investment returns are achievable when customer needs are met. It is focused on customer orientation, business-and-customer relationship and customer satisfaction (Kotler, 5) Marketing is an essential element of every commercial business, apart from the product type, environs, target market, or the service provided. With the arrival of modern technology, particularly the internet, innovative business forms have surfaced necessitating an array of marketing techniques to magnetize and maintain customers. Before 2002, BlackBerry was principally a wireless electronic mail solution, mainly targeted on the upper corporate sector. Partly based and highlighted from the old logo of BlackBerry phones, its original brand positioning was to be "the best wireless email solution for business." (‘Our Work: BlackBerry: Connecting a Breakaway Brand with its Users’ 2010). The increase in technology shifts and the impact of BlackBerry branding on the development of the general mobile communication market and its effect on consumer requirements and behaviours, prompted RIM marketing group to implement a repositioning of the BlackBerry brand: A repositioning that is beyond short-lived fashionable technology and email usefulness (‘Our Work: BlackBerry: Connecting a Breakaway Brand with its Users’ 2010). In 2002, the Research in Motion, together with Landor, a top branding expert, redesigned BlackBerry’s

Energy Security Essay Example | Topics and Well Written Essays - 1250 words

Energy Security - Essay Example It is an effective strategy too because it would help countries to venture into newer energies, since the coal, oil, and gas resources are highly depleting. It does not come as a shock, because most developing countries may lack the power to acquire nuclear energy, but at least have and are aware of other alternative energy sources. According to Gallagher, China’s concern on environmental problems has pushed it to pursue renewable energy; it has so far acted towards ethanol production, and progressively installed small hydropower, solar hot water, and installed wind capacity to add up what accounts from existing hydropower and nuclear energy (n.d.). The adjustments need investment, further research, and early planning to ensure countries develop with uninterrupted energy supply in future. It is a challenge for developed, emerging, and third world nations, if responsibility of safe environment and sustainable energies and development should be given priority. Addressing pattern s of consumption: The amount of energy consumed and carbon emissions in any given country varies with the population, industries, and available forms of energy. China and India have very high populations and have been very active to alleviate poverty and inequality in their nations through further industrial development. As such, with the very high consumption of coal energy in China, the more inevitable the carbon emission remains. This demonstrates that even as international and national policies lay strategies to control consumption, it can only be achieved if the locals and individuals act towards it (Parker, Scott, and Rowlands, n.d.). The developed nations do not have the world’s largest population, yet they are the highest consumers of energy resources;... Addressing patterns of consumption: The amount of energy consumed and carbon emissions in any given country varies with the population, industries, and available forms of energy. China and India have very high populations and have been very active to alleviate poverty and inequality in their nations through further industrial development. As such, with the very high consumption of coal energy in China, the more inevitable the carbon emission remains. This demonstrates that even as international and national policies lay strategies to control consumption, it can only be achieved if the locals and individuals act towards it (Parker, Scott, and Rowlands, n.d.). The developed nations do not have the world’s largest population, yet they are the highest consumers of energy resources; developing nations on the other hand, have large population sizes that with rapid developments, the world natural resources would be stripped away quickly in their demand for energy. The UK’s pop ulation is relatively small and besides investing in renewable energies and nuclear power, the country has invested in research for carbon and capture storage (CCS) technology, which if successful, would boost energy security by reviving coal energy (Department of Energy & Climate Change, 2013). Governments policies and incentives have to be strict, especially in industries of developing nations with respect to how they consume energy.